Italian Movie Channel to Launch in U.S. via Amazon

Italy’s Minerva Pictures is launching an SVOD channel dedicated to Italian cinema for the North American market using the Amazon Prime Video Direct program, in a move that breaks new ground and could provide an additional revenue stream for the Italian film industry.

After successfully launching a U.S. outpost called RaroVideo, Minerva Pictures is set to launch the streaming service, MovieItaly, in October in the U.S. and Canada. Read More via Variety.