Get Behind Denmark’s premier Music Festival

What people buy, where they go and what they share tells a story. Increasingly so with data.

In the case of public events, understanding crowd behavior and consumption can help make or break an event’s reputation where guests’ safety and comfort is at stake. Entertainment venues and events in particular generate a ton of data from a myriad of sources: attendee posts on social media, ticketing apps, Spotify listens and chip-based vendor payments.

How can such data be best collected, analyzed and ultimately used? In the summer of 2018, Denmark’s Skanderborg Music Festival (Smukfest) undertook a proof of concept in a live setting. Read More via IBMBigDataHub.

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